Where Talent Meets Strategy.
Built from experience. founded to give world-class talent the support we once needed ourselves.
Powers Sports Group was founded by Jeremy Powers, one of the most decorated American cyclocross athletes of all time—4x national champion, Pan American champion, and a pioneer in athlete-driven media and brand building. But PSG was never meant to be just about one person.
Built from lived experience across every side of the journey—athlete, ambassador, marketer, creator, strategist, and brand partner—PSG exists to support world-class talent with world-class representation. We understand the pressures, the pace, and the passion it takes to succeed, because we’ve lived it.
Jeremy’s own path—from pro athlete and team owner to global marketing and partnership leader at WHOOP, to on-air talent and media producer with Eurosport and Discovery—laid the foundation. But today, PSG is a team. We bring together experienced operators across legal, financial, content, social, media, and brand strategy to ensure our clients are supported in every dimension of their career.
We serve three distinct needs with one shared standard of excellence: providing comprehensive, intentional representation for athletes and creators; helping world-class brands execute high-impact sports marketing strategies; and producing premium digital content and media campaigns. At PSG, we understand the pace, the passion, and the storytelling it takes to win—because we've driven it from every side of the table.
At the core of what we do is a belief in aligned, authentic relationships—the kind that allow brands and talent to grow into the strongest version of themselves, backed by a team that’s as invested as they are.
What we do
We work with brands, athletes, creatives, and thought leaders with giving them a full-service sports marketing house built for longevity, alignment, and impact.
Contract Negotiations
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Brand Partnerships & Sponsorships
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Media, PR & Storytelling
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Athlete Consults
Content & Social Media Strategy
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Speaking & Appearances
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Long-term Career Development
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Legal Strategy
Your next chapter starts here. Let’s write it together.
We partner with those who aspire to more—on the field, in front of the camera, or behind the scenes. At Aspire, we turn ambition into strategy and vision into action.
